The Borzoi Credo

"I believe that a publisher's imprint means something, and that if readers paid more attention to the publisher of the books they buy, their chances of being disappointed would be infinitely less. 
I believe that good books should be well made, and I try to give every book I publish a format that is distinctive and attractive. 
I believe that I have never published an unworthy book. 
I believe that a publisher has a moral as well as a commercial obligation to his authors to try in every way to promote the sales of their books, to keep them in print, and to enhance his author's prestige. 
I believe that a review by an incompetent critic is a sin against the author, the book, the publisher, and the publication in which the review appears. 
I believe that the basic need of the book business is not Madison Avenue ballyhoo, but more booksellers who love and understand books and who can communicate their enthusiasm to a waiting audience. 
I believe that magazines, movies, television, and radio will never replace good books. 

Appeared originally as an advertisement in The Atlantic Monthly, November 1957." звідси

* побачив у книзі Чіпа Кідда, прозрів. Оце - те, у що вірю я, і під чим готовий підписатися.
А в українських видавництв є кредо? Не гасло, а кредо - розлогіше і детальніше? І по-вашому є в нас хтось на ринку, якому б пасували цитовані слова?